I got asked this last week and it’s such a great question I wanted to share my answer with you all.
So many of us have several attempts to drink less or stop, only to slip up down the road and end up back at square one — only with more frustration and anger at ourselves for being “weak” or “stupid”.
And please know there is no judgement here because this was me for decades.
Why Traditional Advice Doesn’t Work
Most traditional methods recommended to control your alcohol intake — or cut it out completely — are based on the theory that if you drink too much you simply need to exercise more self-control.
You’re told to “take it one day at a time” and “never let your guard down”.
There is also the approach I followed for years, which I now think of as the cross-my-fingers-and-hope-for-the-best techniques. These included:
Reading books about controlling alcohol
Alan Carr and pretty much every alcohol-recovery book ever published
Downloading apps to count units
Signing up to Dry January
Declaring I was “cutting back” (and really meaning it, at the time)
Only drinking at the weekend
Only ordering small measures at the bar
Some of these helped temporarily. Some made things worse — Dry January often led me to drink more. None of them created long-term alcohol freedom.
Books give you information, but very few people change their life simply by reading a book. There is a ton of information out there, but information alone doesn’t create transformation.
It’s like taking a painkiller for a toothache — temporary relief, but the underlying issue continues to worsen.
What Actually Creates Long-Term Freedom From Alcohol
The quickest, most effective route to genuine long-term change is to get expert support to work on your deep-rooted, subconscious beliefs about alcohol.
It requires honesty, self-awareness, and a willingness to be coachable and committed to the process — but this is what creates real, lasting transformation.
I can make the process as simple as possible, but that doesn’t mean it’s “easy.” So why bother?
Because staying stuck is also uncomfortable. Convincing yourself things “aren’t that bad”… until the next time. There is a cost either way.
Investing in yourself to become truly free from alcohol is one of the greatest things you can ever do for yourself.
Who You Become in the Process Is the Real Reward
Overdrinking is an emotional problem, and if you’re willing to work through those emotions with expert guidance, you don’t just gain freedom from alcohol —
you become happier in your own skin, sometimes for the first time ever.
When you finally deal with your emotional baggage — your life scars, your hurts, your old beliefs — that’s when the real change happens. You learn to face life, with all its ups and downs, without needing alcohol to numb it.
And when you reach that point, it marks the beginning of the most exciting chapter of your life.
Want Support to Get There?
If you’d like my help to achieve true alcohol freedom, please get in touch.
Your future self will thank you.
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Is it possible for the brain to heal after addiction?
Yes — the brain is remarkably resilient. With abstinence, improved lifestyle habits, and supportive mindset work, the brain gradually restores balance to hormones, neurotransmitters, and stress responses. Many clients in our alcohol-free coaching programme report clearer thinking, better sleep, and emotional stability soon after removing alcohol.
How long does brain recovery take after alcohol dependence?
Healing happens in phases. In the first few weeks, anxiety decreases and sleep improves. Over several months, cognitive clarity and emotional regulation strengthen. Long-term recovery typically continues for a year or more. Coaching helps accelerate this process by giving structure to the rewiring period.
What changes happen in the brain when someone quits drinking?
Dopamine pathways begin normalising, stress hormones reduce, and the prefrontal cortex — responsible for decision-making — becomes sharper. Clients often notice improved motivation, patience, and emotional resilience as alcohol stops overriding their brain chemistry.
Can mindfulness and healthy habits support brain healing?
Yes — mindfulness reduces stress responses, improves emotional awareness, and helps the brain form new neural pathways. Exercise, nutrition, and sleep also deepen neurological recovery. Many tools inside our alcohol-free coaching programme focus on building habits that strengthen mental clarity and resilience.
What are the limits of brain recovery after long-term drinking?
The brain can heal significantly, though the extent varies based on genetics, drinking history, and lifestyle. Most people experience major improvements in mood, energy, sleep, and cognition. Even after long-term drinking, structured support helps people regain confidence and mental sharpness far beyond what they believed possible.

I’ve helped hundreds of high-achieving professionals transform their relationship with alcohol since 2018.
By 2025, I’ve supported clients globally to gain long-term control over drinking and live happier, more exciting lives.